Rocky Mountain Institute

Rocky Mountain Institute is an independent, entrepreneurial, nonprofit think-and-do tank co-founded in 1982 by Amory Lovins. RMI collaborates with leading businesses and institutions to drive the efficient and restorative use of resources.

The company excels in radical resource efficiency and the integration of renewable energy sources.It drives solutions by transforming design, identifying and busting barriers and spreading innovation to show that:

- A new energy era, based on efficiency and renewables, improves security, economy, environment, and health.
- Whole-system thinking reveals interconnections and systemic solutions, which are often simpler and can solve multiple problems with single investments.
- Saving resources is cheaper than buying them.

RMI’s style is non-adversarial and trans-ideological, emphasising integrative design, advanced technologies, and mindful markets. Our strategic focus is to map and drive the transition from coal and oil to efficiency and renewables. In 2011, the company published an ambitious synthesis, Reinventing Fire: Bold Business Solutions for the New Energy Era, showing how shift can be led by business for profit.